Samsung didn’t mention Bixby once during its entire Galaxy Note 10 event

Samsung didn’t mention Bixby once during its entire Galaxy Note 10 event

Not once throughout Samsung’s Unpacked event for the new Galaxy Note ten and Note ten and did anyone on stage say the word “Bixby.” Samsung’s virtual assistant — positioned as another to Alexa, Google Assistant, and Siri — was ne'er directly noted over the course of the Note’s introduction different|and several other} other product sequences that includes the Galaxy Watch Active two, Galaxy Tab S6, and different devices. Bixby wasn’t enclosed in any demonstrations of the Note 10’s several new software system tricks, productivity enhancements, and options designed with convenience in mind.

It was a stimulating exclusion from Samsung when years of attempting to ascertain Bixby as central to Samsung’s in-house software system efforts and AI advancements. The absence was notably noticeable since at now last year, Samsung was showcasing Bixby two.0 on stage within the exact same space, listing off all the enhancements it had created to the assistant’s smarts and voice command process. for sure a “Hey Bixby” voice command could’ve been squeezed into the presentation somewhere, right? It ne'er came.

The there square measure of alternative signs that Bixby can be less of a priority for Samsung in 2019. not like its last many flagship phones, the Galaxy Note ten doesn't embrace an infatuated Bixby button. Instead, users are going to be ready to trigger Bixby with the facility button. however, you wouldn’t are aware of it, as a result of this was ne'er shown on stage.

By default, pressing and holding the facility button can remark Bixby — regardless of however long you hold it down for. If you thought a standalone Bixby button was annoying before, this out-of-box behavior might be thought of even worse. If you wish to use the facility button to, you know, flip the phone off, you’ll need to disable Bixby altogether. There can be a power/volume button band that allows you to shut down the phone additional simply (Apple will this on the iPhone X and later), however Samsung’s default goes to lead to additional unwanted Bixby interactions and client frustration.

So Bixby remains alive and well on phones. It’s additionally on Samsung smartwatches, TVs, and refrigerators. however the Galaxy Home (a Bixby-powered good speaker just like the Amazon Echo, Google Home, and Apple HomePod) remained absent from the keynote a year when being introduced at Barclays Center in 2018. Samsung incomprehensible  the Home’s Apr unleash target, and last the corporate has claimed it'll ship someday within the third quarter of this year. Maybe so, however this product is taking a protracted time to the purpose that it risks turning into Samsung’s AirPower. Having remained a no-show at the Note event, it’s attainable we’ll finally hear additional regarding the Galaxy Home at next month’s IFA conference in Berlin. If nothing additional is thought by then, well...

Bixby was featured throughout the pre-event videos that were running within the arena although it didn’t earn a keynote mention. And in fairness, Samsung had a great deal of ground to cover: additionally to hardware and buzzy trade topics like 5G, the corporate mentioned variety of partnerships with Microsoft, beneath Armour, Discord, and even the world organisation.

Does a scarcity of stage time mean Bixby goes anywhere? No, not at all. however it'd indicate that Samsung’s assistant is taking a back seat and can become one thing that’s simply type of there — once you free your Note 10’s power button from it, that is. The people that truly fancy exploitation Bixby for its deep integration with phone settings and multi-step actions can still have it at their disposal. except for everybody else, Bixby has forever felt disposable. Today, it felt like Samsung got the message.

Other things Samsung didn’t mention on stage today:

Why it got eliminate the earphone jack on the Note ten. Apple’s “courage” rationalization didn’t check all right, therefore perhaps it’s best to simply avoid the topic beneath the stage lights.
The same Galaxy Home.
An exact unleash date for the Galaxy Fold.
“Android.”